About

I'm Vas. Head of Research at MMA, where I work with marketing leaders worldwide through events, think tanks, and industry research. I hear what CMOs are actually worried about—not what they say on panels. I also work closely with AI companies building the tools reshaping our industry. I see firsthand what works, what doesn't, and where the gap between promise and reality lives.

I write Marketing Embeddings, a newsletter for CMOs, CTOs, and media leaders on AI-driven marketing trends, benchmarks, and workflows.