Vas Bakopoulos.

I work with marketing leaders worldwide through events, think tanks, and industry research. I hear what CMOs are actually worried about, not what they say on panels.

I also work closely with AI companies building the tools reshaping our industry. I see firsthand what works, what doesn’t, and where the gap between promise and reality lives.

Marketing Embeddings is where I publish the thinking behind that work. Weekly essays, benchmarks, and workflows for CMOs, CTOs, and media leaders.