03 / Work
Selected work over the past few years. Positioning, identity, and the messy middle that turns an idea into something the market actually uses.
2022–2024
Positioning & Brand Strategy
POSSIBLE Marketing Event
Built the positioning for POSSIBLE from scratch. Over three years it became the major industry event for marketing. Launched by MMA Global, later acquired by Hive.
2025 · Ongoing
Repositioning & Identity
MMA Global → Marketing + Media Alliance
Led the repositioning of MMA Global from the Mobile Marketing Association to the Marketing + Media Alliance, a CMO-led industry group. New identity and name launched in 2025.
Co-founder & Venture Partner
Mbriyo Ventures
Co-founded Mbriyo, a vertical AI investor and incubator, and developed its brand and positioning.